Today marks the start of our first major advertising campaign for 2014.
We will have advertisements for the ability of our job seekers on just about every Sydney radio station, on Television, in railway stations and on motorway billboards, we’ll have many advertisements in local newspapers, distribute more than 1m flyers – in fact, we will advertise through pretty much every mass marketing medium you can think of.
The answer is complex and certainly not summed up by ‘this is the most effective way to get jobs’. Our campaigns are actually aimed at a far grander target than simply placing a person into employment. We have the goal of creating social change and we are working towards the full integration of people with disability into our community.
That’s a big call but our campaign focuses on a single idea – an idea that I hold to be an absolute truth and that is this fact; given the opportunity to prove themselves people with a disability make for great employees.
At NOVA we also practice what we preach; many of our staff have a disability themselves (and they are amongst our most effective employees) and I know myself from personal experience that the insights these workers bring not only assist our job seekers they make us a better organisation.
The employers that typically are attracted by the advertisements we run are themselves of a similar mind. Even if these business owners have not previously had staff with disabilities, they are sufficiently educated to be open to the concept – willing to give the process a trial and the candidates we put forward a fair go in demonstrating their worth.
The number of HR professionals, business owners and senior managers that have adopted this mind set is growing steadily. I believe that every smart business owner will, in time, take the same stand; a willingness to include the keen and skilled candidates we represent into the mix of potential employees.
Our advertising draws on the firsthand experience of smart business owners – these are our best salespeople and these are the rightful standard bearers of our educational work.
Why do we advertise?
because this organisation and the business we work with understand that hiring a person with a disability is not an act of charity, it’s sound business sense.
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